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Tarik Torlak

California Leads the Way, Your Data, Your Rules: CCPA

Are you a resident of California? If so, we will guide you through your rights under the California Consumer Privacy Act (CCPA). You have the power and the right to take control of your personal information. Let's dive deeper into what the CCPA means for you.


What is the CCPA and How Does Proposition 24 Relate to It?

The California Consumer Privacy Act (CCPA) is groundbreaking legislation that puts you, the consumer, in the driver's seat. Enacted in 2018, it was the first of its kind in the United States, ensuring that consumers have the autonomy over the personal data businesses collect about them.

But the journey didn't end there. In 2020, the CCPA received an upgrade with Proposition 24, also known as the California Privacy Rights Act (CPRA). This amendment enriched the existing rights and introduced new ones, bolstering the protection of California residents.


A Quick Snapshot of Your Rights Under the CCPA

1. Right to Delete

You have the power to request businesses to erase the personal data they've collected about you. This includes instructing their service providers to do the same. However, some exceptions may apply, such as legal requirements that compel a business to retain certain data.


2. Right to Correct

If you find that a business holds inaccurate information about you, you're entitled to ask them to rectify it.


3. Right to Know

Discover what information businesses possess about you and their purpose for holding it.

You can demand businesses to reveal:

  • Categories or specific types of personal information they've gathered about you.

  • The origins of that information—like if it was obtained from a data broker.

  • The purposes for which they use that data.

  • Categories of third parties they share the data with.

  • The types of information they sell or disclose to third parties.

Furthermore, you can make such a request up to two times annually, free of charge.


4. Right to Opt-Out:

You can halt businesses from:

  • Selling your personal information.

  • Sharing your data for cross-context behavioral advertising.

This can even be signaled through user-enabled preferences. These are settings or tools that let businesses know your data-sharing preferences. For instance, a browser setting or a mobile app feature could be used to specify that you don’t want your data sold or shared. Once businesses receive your request, they can't sell or share your data unless you grant them permission later on.


5. Right to Limit Use & Disclosure of Sensitive Information:

Some information is particularly sensitive—think social security numbers, financial data, precise location data, health information or genetic information. The CCPA allows you to instruct businesses to use such sensitive personal information solely for limited objectives, like furnishing you with the services you've sought.


6. Right to Non-Discrimination:

Simply put, businesses cannot treat you unfairly for exercising your CCPA rights. They also can't force you to give up these rights, and any contract clause trying to make you do so is invalid.

Remember, businesses can't discriminate against you for exercising these rights. These are your rights, and they are here to protect you.


In Conclusion

With the CCPA and its recent amendments, California is pioneering the path towards a safer digital world where consumers have agency over their own data. As a California resident, it's essential to stay informed and exercise these rights, ensuring your privacy is protected in the age of information.


Safeguard Your CCPA Rights with Sari Law Firm

If you're unsure about navigating these rights, or if you feel your rights under the CCPA have been violated, don't worry— we've got you covered. At Sari Law Firm, we're here to assist you every step of the way, whether it's submitting a request on your behalf, pursuing potential legal actions, or providing guidance on how to best exercise your rights. Let's safeguard your data rights together.




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