DBA / Fictitious Business Name in California
Specialized dba / fictitious business name representation by Sari Law Firm— part of our Business Law practice. Free consultation, transparent pricing, and clear communication at every step.
What is DBA / Fictitious Business Name?
A DBA (Doing Business As), also called a Fictitious Business Name (FBN), lets a business operate under a name different from its registered legal name. In California, FBNs are filed at the county level and must be published in a local newspaper for four consecutive weeks. Many small businesses use a DBA to brand differently or operate multiple lines under one entity.
When you might need this service
- You want to operate under a marketing name different from your legal entity name (e.g. an LLC named "ACME Holdings LLC" doing business as "ACME Restaurants").
- A sole proprietorship is operating under any name other than the owner's personal legal name.
- An existing entity is adding a second brand line that needs its own customer-facing name.
- A bank is requiring an FBN filing before opening a business checking account under a marketing name.
How Sari Law Firm helps
We prepare and file the Fictitious Business Name Statement at the correct California county recorder's office, coordinate the required four-week newspaper publication, and file the proof of publication. Flat fee, typically wrapped in 4-6 weeks (publication-driven). We also flag trademark conflicts before you commit the brand to print.
Predictable timelines, transparent pricing
Most dba / fictitious business name engagements follow a clear path. We give you the timeline and the price in writing before the work begins, so you can plan with confidence.
Frequently Asked Questions about DBA / Fictitious Business Name.
The questions we field most often, answered the same way we'd answer them on a first call, without filler and without disclaimers that are not required.
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Need help with dba / fictitious business name?
Tell us your situation in a free consultation, we'll give you a clear path forward.